20 women, young creatives, and local entrepreneurs from Skopje and Tetovo develop sustainable, purpose-driven businesses.
✨ These seminars went beyond teaching strategies—they fostered confidence, connection, and the courage to dream bigger.
👩💼 Under the inspiring mentorship of fashion designer Irina Tosheva and digital media expert Sara Simoska, around 20 women, young creatives, and local entrepreneurs from Skopje and Tetovo came together—united by a shared passion to shape their own paths, build impactful brands, and develop sustainable, purpose-driven businesses.
💡 Following the training sessions led by mentors Nikola Buleski and Katerina Tosheva, and through engaging discussions and real-life examples, participants discovered how to craft authentic product stories, 🤝 build lasting trust with their customers, and 🌱 embrace clarity, consistency, and creativity in every aspect of brand communication. https://www.facebook.com/photo?fbid=1305729128267309&set=pcb.1305732608266961
Strumica, September 13, 2025
✨ The Ambassador of Slovenia, Mr. Gregor Presker, personally handed out certificates of appreciation, celebrating the participants’ dedication and passion.
🧶 Creativity meets empowerment! In Strumica, 20 women – including those from vulnerable groups – discovered how knitting can open doors to self-employment and economic independence through the workshops “By Knitting to Your Own Business.”
👩🏫 Under the guidance of Ivana Angova, and with insights from fashion designer Irina Tosheva and Sara Simoska (architect and creator of MELEEM), participants gained practical skills and advice to turn their creativity into a thriving small business.
📍 Štip, Prilep, Bogdanci, Kumanovo | May–June 2025
🎓 As part of the project "Strengthening Women's Entrepreneurship through Craftsmanship and Sustainability," four dynamic and empowering seminars on Brand Management and Marketing Strategy for Small Businesses took place in Štip, Prilep, Bogdanci, and Kumanovo.
👩💼 Under the inspiring mentorship of fashion designer Irina Tosheva and digital media expert Sara Simoska, women, young creatives, and local entrepreneurs came together—united by a shared passion to shape their paths, build impactful brands, and grow sustainable, purpose-driven businesses.
💡 Through engaging discussions and real-life examples, participants discovered how to craft authentic product stories, 🤝 build lasting trust with their customers, and 🌱 embrace clarity, consistency, and creativity in every aspect of brand communication.
✨ These seminars didn’t just teach strategies—they sparked confidence, connection, and the courage to dream bigger.
📍 Bogdanci | June 5, 2025
🎓 In an inspiring, energetic, and motivating atmosphere, we held the seminar "Brand Management and Marketing Strategy for Small Businesses", led by fashion designer Irina Tosheva and digital media expert Sara Simoska.
👩💼 The event brought together women and youth from the "Strengthening Women's Entrepreneurship through Craftsmanship and Sustainability" project, alongside local entrepreneurs — all eager to learn, connect, and build their brands with authenticity and purpose.
Together, we explored:
💡 How to tell the inspiring story behind every product
🤝 How to build lasting trust with customers
🌱 Why consistency, transparency, and visibility are essential for success
✨ This seminar marked another meaningful step toward the economic, creative, and sustainable empowerment of women in our community.
📍 Kumanovo | May 19, 2025
In an inspiring atmosphere, we held the seminar "Brand Management and Marketing Strategy for Small Businesses", under the mentorship of fashion designer Irina Tosheva and digital media lecturer Sara Simoska.
The seminar brought together participants from the project "Strengthening Women's Entrepreneurship through Craftsmanship and Sustainability", as well as representatives from local small businesses.
We discussed:
- how to build an authentic story behind a product
- how to build and maintain trust with customers and why consistency and presence are key in brand communication
This is another step in our mission to economically and creatively empower women through crafts, innovation and sustainable practices.
📍Prilep | June 3, 2025
🎓In an inspiring and motivating atmosphere, we held the seminar "Brand Management and Marketing Strategy for Small Businesses", under the mentorship of fashion designer Irina Tosheva and digital media expert Sara Simoska.
✨ It was an honor and a pleasure to share the event with:
🇸🇮 H.E. Mr. Gregor Presker, Ambassador of the Republic of Slovenia,
Ms. Elvira Presker,
Ms. Djile Višaj, Minister Counselor, Economic Counselor at the Embassy of the Republic of Slovenia,
Mr. Borče Jovčeski, Mayor of the Municipality of Prilep,
Ms. Žaneta Videvska, Principal of the Secondary School "Gjorče Petrov", mentors of the project and dedicated participants.
👩💼 The seminar brought together women from the project "Strengthening Women's Entrepreneurship through Crafts and Sustainability", as well as local entrepreneurs. Together we learned how to:
💡build an authentic story behind each product,
🫱🫲 build and maintain trust with customers,
🌱 and why consistency and presence are key in communicating with the audience.
This was another strong step towards the economic, creative and sustainable empowerment of women.
📍 Štip, May 2025
🎓 We successfully held the seminar "Brand Management and Marketing Strategy for Small Businesses" in Štip, bringing together participants from the project "Strengthening Women's Entrepreneurship through Craftsmanship and Sustainability", along with representatives of local small businesses.
💡 Together, we explored:
✨ How to build a compelling story behind every product
🤝 How to gain and retain loyal customers
🌱 Why authenticity, consistency, and clear communication are essential in today’s market
These activities are part of our ongoing mission to empower women through crafts, innovation, and sustainability, creating a lasting impact at the local level.
